30 Unique Custom Merch Ideas for Creators and Influencers

November 6, 2023

Explore 30 innovative and captivating custom merch ideas to stand out in the crowd!

Are you a creator or influencer looking for fresh and unique custom merch ideas to delight your fans and boost your brand? You’re in the right place! From setting up your merch store to inspired designs, popular merch categories and more, we’ll walk you through what you need to know to get noticed. 

How to set up a merch store

Setting up a merch store or an online store involves two main steps: creating your merch and having a platform that allows your audience to shop your products. When it comes to selling branded merchandise, clothing, accessories, or any other products, you’ll want to partner with a company that provides an engaging and intuitive way for you to market your brand. Ready to create a merch store, here are two of the best ways to get started.  

1. Find a Merch Maker that does it all: Gemnote 

Look to a company like Gemnote that can take the guesswork out of managing your store. From providing you with ideas for merch to turning them into quality branded items you can sell, they can also handle details like shipping, tracking and managing swag from remotely. 

Further more creators and Influencers like using Gemnote since they trust them to handle the details like order fulfillment. This lets them focus on the good stuff, like product marketing. 

2. Create an E-commerce Site: Shopify

For influencers and creators looking for their own website to launch, grow, and manage their business online, Shopify is a popular choice. With millions of merchants on their platform it’s a tried and true way to foster the shopping experience. 

For those who don’t have the bandwidth to design and build a Shopify store, Gemnote also offers a simple, out-of-the-box solution that can launch in just a few hours. What’s more, when it comes to outsourcing production and fulfillment, Gemnote also offers integrations. So you can build a beautiful website on Shopify with easy-to-use templates or custom HTML and use Gemnote's Shopify integration to connect your store with their fulfillment dashboard. Best of all, no technical skills are required. 

When it comes to catapulting your brand, look for sustainable items that really go the distance. Items like branded drinkware and home goods, custom apparel, logo hats, accessories, and even customized snacks continue to be crowd pleasers. 

Need a little inspiration for turning your creative merch ideas into crowd favorites? These 30 items are great for customizing your brand and leaving your audience wanting more. 

Hoodies, Sweatshirts, and Sweatpants 

Loungewear, gym wear, weekend favorites, athleisure? Whatever you call them, sweatshirts, hoodies and sweatpants continue to be a fave among Shopify merch.

1. Branded Crewneck Sweatshirt 

Sweatshirts offer a prime canvas for showing off your logo. Whether you choose screen printing, embroidery, patches, or labels, you can’t go wrong with a great crewneck. 

Photo Courtesy of Only New York

2. Custom Hoodie 

While there’s nothing revolutionary about a great hoodie, you can’t underestimate its cool factor. If you’re thinking about customizing hoodies for your Shopify merch or for merch for TikTokers, look for features like fleece lining and kangaroo pockets. 

Photo Courtesy of Only New York 

3. Custom Sweatpants

There’s something about a great pair of joggers that just makes life a little cozier. For Influencers and Creators looking to stand out, choose features like pockets, comfy fits, and fabrications that can stand the test of time. 

Photo courtesy of Aimé Leon Dore

Beauty, Skincare, and Accessories 

When it comes to accessory items your influencers and creators will love, give them fun merch worth talking about! Talk to your Gemnote rep for more options. 

4. Hair Accessories

Hair accessories are perfect for fashion influencers and creators. Plus, as a merch gift they make an easy and affordable option. 

Shown: Custom Scrunchies and Hair Clips

5. Make Up Bags

Who wouldn't appreciate a custom makeup bag? From make p to toiletries, it’s perfect for keeping small items safe and organized while showing off your logo. 

Photo courtesy of Glossier; Shown: Custom Makeup Bags 

6. Travel Accessories

Creators and influencers are known for being on the go. Fore merch they’ll love that will also make their life easier, you can’t go wrong with stylish travel essentials like jewelry organizers and custom brushes and combs

Shown: Customizable Travel Accessories

Cold Weather Favorites 

When the days turn shorter and temp drops, help your followers stay nice and toasty. With cold weather staples like these, your branding ideas are practically limitless.  

7. Custom Sweater

The winter favorite that’s sure to turn heads. When it comes to sweaters you have an endless array of choices at your disposal.

Photo courtesy of Aimé Leon Dore

8. Soft Scarf 

Even a scarf can exude your personal branding style and incorporate design trends, like color blocking. Talk to your Gemnote rep for more ideas on customization like labels, tags and more. 

Photo courtesy of Aimé Leon Dore

9. Branded Beanie 

Beanies continue to trend and the style has been known to even bleed into those warmer months. 

Photo courtesy of Urban Outfitters; Shown: Dickies Beanie

Home Essentials

Who can resist quality home goods? When it comes to items that are always appreciated and easy to brand, products like these that offer every day convenience are a solid choice!

10.  Custom Towels 

Looking to make a statement with your ideas for merch? Towels are a great pic and offer plenty of room for creating your own design. 

Photo courtesy of Urban Outfitters

11. Custom Umbrellas ‍

Sometimes, when it rains it pours! For the best Shopify merch that can be customized, don’t forget about a trusty umbrella.There is no shortage of customizable umbrella styles, brands, and colors to choose from.  

Photo courtesy of A24 Films

Must-Have Basics

These are just the tip of the iceberg when it comes to apparel and slip on footwear that’s ready for branding. Talk to your Gemnote rep for more basics like v-necks, pullovers, slippers and the like! 

12. Custom Long Sleeve Shirts

Looking to offer tees in your merch line up? From polos to graphic tees, you’ll find a variety of styles—like long sleeves available for personalizing.

Photo courtesy of A24 Films

13. Customized Socks

Whether you’re going for a nostalgic 80’s vibe or want to design and sell merchandise with your brand’s logo, look for styles that wear well after repeated washes and don’t stretch out. Then, have fun creating merch for your brand. 

Photo Courtesy of Urban Outfitters

14. Custom T-shirts  

For t shirt printing, look to Gemnote for unique ideas on how to design merch and get ready to bring your products to life. 

Photo courtesy of Aimé Leon Dore

15. A Great Tank

A favorite among popular t shirt stores, you too can set your merch apart with cool customization ideas like this one relaxed fit top. 

Photo courtesy of Urban Outfitters

16. Custom Slides  

A classic staple for summer, the best styles for selling merchandise online are the ones you design! Whether you’re opting to sell merchandise on Amazon or Shopify, talk to your Gemnote rep about how we can help with customization, selection, and sizes. 

Photo courtesy of Decoslides

Hats and Caps

Want your branding top of mind? Or at least at the top of their wardrobe? Let your logo take ceneter stage on these headware styles. 

17. Bucket Hats

‍Not just ideal merch for Gen Z, bucket hats offer more shade, design space, and are spot on for Influencers and Creators. 

Photo courtesy of Aimé Leon Dore

18.  Customized Baseball Caps 

The tried and true classic isn’t goin anywhere. It’s a year-round favorite that protects from the sun and shows off your brand. 

Photo courtesy of OnlyNY

19. Camper Hats 

Elevate your hat game with a corduroy style. Not only is this a popular merch choice, but with adjustable straps you can order less sizes.  

Photo courtesy of OnlyNY

Merch Ideas for Totes, Duffels, and Backpacks‍

One of the many benefits of bags, duffels and the like, is all that space for your design!  

20. Duffel Bags 

Custom-made duffels are anything but boring as this bold screen printed duffle bag proves. With styles this good, even the best Shopify t shirt stores will want to add bags to their inventory. 

Photo courtesy of A24 Films

21. Custom Backpacks 

Not just for students, the backpack has come a long way and is still the ultimate convenience when it comes to staying organized on the go!

Photo courtesy of Aimé Leon Dore

22. ‍Scripted tote 

When it comes to reusable totes, there are endless styles, designs, and brands to suit your audience and your price point!

Photo courtesy of jjjjound

23. Custom Totes

Love your logo? You should, you worked hard for it! When it comes to mad designs, why not let your hard-earned branding take over, and display it on repeat for all to see? 

Photo courtesy of A24 Films

Merch Ideas for Drinkware

Sustainable drinkware for the win! Custom bottles and mugs are more than just ideal merch for corporate gifts and events, they’re perfect for creators and influencers looking to sell and market their own brand. 

24. Custom Mugs 

Who can resist a quality mug? A popular choice for YouTube merch since it’s also the perfect prop for your videos. With the help of Gemnote, you cam find your perfect style—with customization of course, that’s perfect for displaying, drop shipping and more? 

Photo courtesy of A24 Films

25. Custom Wide Mouth Bottle 

What makes a large wide mouth bottle design so popular? It can be used for drinks and foods! The insulated design keeps hots hot and can also allow for ice when it’s more about keeping liquids nice and cold. 

Shown: Wide Mouth Nalgene Steel

26. Custom Water Bottles 

Water bottles and traveler tumblers are still among the best products to sell. And, with a rainbow of colors, brands, and ways to customize, we can see why. 

Photo courtesy of JJJJound

Merch Ideas for Accessories 

Whether you go for sleek and sophisticated items that are designed with innovation built in, or classic choices like stickers and keychains, make it memorable with your personal branding. Talk to your Gemnote rep for ideas. 

27. Catch-All Tray

Audiences will love having branded items they can use to keep their space nice and tidy. For extra uumph add choose styles like this one that have wireless charging features built in. 

Shown: Catch 3 Classics Leather Wireless Charger with Valet Tray

28. Custom Keychains 

Another creative merchandise staple that’s a popular choice for personalizing are keychains. Whether your recipient uses it as a functional keychain or as an accessory for their backpack, there’s no shortage of styles and colors to choose from. 

Photo courtesy of Aimé Leon Dore

29. Custom Stickers 

When it comes to ideas for merch, how about inexpensive, on-brand items with major sticking power?

Photo courtesy of OnlyNY and A24 Films


30. Custom Sharpies 

Let your branding leave a lasting impression, with a custom permanent marker.

Photo courtesy of Aimé Leon Dore

Engaging Custom Products for Creators and Influencers

Creating compelling custom merchandise for creators and influencers is an art that melds creativity with personal branding. By tailoring your merchandise ideas to resonate with your audience—while attracting more followers is the key to success. Whether it's a limited-edition apparel line inspired by your signature style or personalized merchandise that connects fans on a deeper level, the possibilities are boundless. 

Crafting merchandise that reflects your identity not only fosters a stronger bond with followers, but also serves as a tangible extension of your brand. With a company like Gemnote, you can take your cool merch ideas and turn them into a fashionable marketing vehicle for promoting your brand! Whether you’re looking for custom merchandise in your own designs or are in need of ideas, they can help you from start to finish. 

Ready to transform that creative merch idea into a valuable item you can use to solidify your brand? When it comes to engaging with your community on a whole new level, let Gemnote do the  heavy lifting! Browse the reach out to a rep  or browse the Gemnote Lookbook for more merch ideas.

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