Best Ways To Do a Brand or Product Launch in 2023

January 27, 2023

Discover how you can create memorable brand launch campaigns to keep the excitement going!

Wondering how to launch a brand? Launching a brand is no small feat. It requires careful planning and strategizing to ensure that it reaches its desired audience in an impactful way. With the right strategies, businesses can create successful launch campaigns that will help them stand out from the competition. For simple steps and examples of effective brand launch campaigns that have been used successfully by companies across various industries, you’re in the right place! 

Here we explore topics such as crafting a brand launch strategy, developing a plan for the launch campaign, executing the campaign, tracking results, and tips for ensuring your launch is successful. 

Courtesy of Pentagram

1. Crafting a Brand Launch Strategy

Crafting a brand launch strategy is an essential step in launching a new brand. The key is to create a plan that will help you reach your desired audience and achieve your desired objectives. This can be done by identifying the target audience, defining the goals of the launch campaign, and developing a comprehensive strategy that encompasses all elements of the launch process.

  • Identify your target audience and define the goals of the launch campaign.
  • Create a comprehensive strategy that encompasses all elements of the launch process. 
  • Establish timeline. This is your plan for executing your company’s brand launch campaign and includes when and how to promote it
  • Implement tactics such as email campaigns, social media ads, press releases, etc., to reach your desired audience
  • Set up tracking systems to monitor progress throughout the process. 
  • Analyze results post-launch and adjust strategies accordingly if necessary. 

Executing a Brand Launch Campaign

Once you know the desired objectives or goals you want to reach it’s time to create a strategy so you can work toward executing your brand launch campaign in a timely fashion. This means understanding when and how to launch your product or service, as well as knowing how you should promote it. To do this, businesses must create a timeline for their launch campaign that includes all the activities that need to take place from the beginning of the launch process.

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2. Creating a Brand Launch Timeline

Brand launch timelines are essentially a plan for executing your brand launch campaign and include when and how to promote it. By following a times line for your brand launch ideas, you can ensure important steps are accounted for leading up to and at the time of your brand launch. 

In addition, timelines provide businesses with an organized way to manage, delegate, and track tasks among team members.  

While timelines can differ among companies and industries, knowing your objectives can help you create a brand launch checklist that works for you. 

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Some examples of your brand launch checklist can include the following: 

  • Gathering feedback for your brand launch ideas. By collaborating with your internal teams you can identify any gaps in your strategy prior to your launch. 
  • Brand launch ideas for employees. Your branding launch ideas should also include ways to help your employees stay engaged and excited. This can be done through internal team meetings, brand merch giveaways, and dedicated training or events. 
  • Creating a social media brand launch strategy. This can include social media ads, posts to support your launch, teaser videos, social media contests, and giveaways. The best Social Media strategies should support your branding launch event ideas. 
  • Product launch ideas marketing. In addition to your product launch ideas social media, you should also consider digital email campaigns, website updates, training videos, and custom merch which should top creative product launch ideas! 
  • Brand launch event ideas. A lot of hard work and planning went into creating your brand, so now you’ll want to capitalize on its big debut. Along with product launch ideas social media and digital support via emails and videos, you may consider hosting an in-person or virtual event. Branding launch event ideas could include tradeshow or conference expo. In addition, event brand launch campaign examples could include having a demo set up at your retail store, or including pop-up shops in your product launch ideas marketing. 
  • Creating a new brand launch press release. You’ll want to share news about your new brand launching with others, specifically media outlets. Here are tips for creating a press release for a journalist or specific outlet.

  • Incorporating tracking systems. You’ll want to monitor the progress of your brand launch ideas throughout the process. Not only will this help you make adjustments for your current launch but also help you with future brand launch ideas. 
Courtesy of Pentagram

3. Key Points to Ensure Successful Launches

Key points for ensuring successful brand launches are understanding the target audience, developing a comprehensive strategy, planning and executing an effective launch campaign, tracking progress and results, and implementing various tactics to reach the desired audience. 

It is important to do research beforehand to gain a thorough understanding of the target audience–their interests, needs, and wants. Ask these questions to identify your launch brand audience

Examples of Successful Brand Launches from Different Industries 

One successful brand launch strategy example that remains iconic to this day is Nike’s “Just Do It” campaign. The product launch ideas marketing campaign began with a simple commercial featuring star athlete Bo Jackson and the now-famous phrase “Just Do It."

Courtesy of Pentagram

Another successful brand launch strategy example is the 2022 launch of Marvel's Wakanda Forever. The campaign was designed to promote the release of the popular Black Panther movie, which broke box office records and became an international hit. The brand launch campaign examples included a combination of traditional and digital advertising tactics, such as television commercials, radio advertisements, and online videos. Product launch ideas social media was used to spread excitement about the film as well. 

In addition, creative product launch ideas included sending posters to theaters announcing the arrival of Wakanda. Giveaways and contests were held in order to generate buzz around the movie which made for a successful brand launch strategy example. 

Courtesy of Pentagram

The brand launch event ideas also included theaters holding special screenings, and events leading up to the movie’s opening weekend. Furthermore, popular merchandise such as t-shirts, hats, and other memorabilia was released with exclusive designs featuring characters from the movie.

The success of Marvel's Wakanda Forever brand launch campaign examples can be attributed not only to its creative promotional tactics but also to its focus on storytelling. In addition to leveraging influencers from across social media platforms such as YouTube, Instagram, and Twitter; celebrities were also brought on board for interviews about their involvement with the movie and their experiences working on set. This helped promote an emotional connection between fans and the film that ultimately led to its financial success at the box office.

4. Using Custom Merch for a Successful Brand Launch

Custom merch is an important part of any successful brand launch, as it allows businesses to create tangible products that represent their brand and engage consumers. Custom merchandise can range from t-shirts, hats, and other apparel items to mugs, phone cases, and other accessories.

These products can be used to promote the company’s brand identity and generate excitement among potential customers. By utilizing custom merchandise in a brand launch campaign, businesses can increase visibility for their product or service while also providing an affordable way to offer customers something tangible related to the brand. Custom merch also makes great brand launch ideas for employees as well. In addition to keeping their excitement high, custom merch for employees can also act as a gift of appreciation for their hard work towards your launch.  

For example, Nike’s “Just Do It” campaign utilized custom merchandise such as t-shirts. This allowed fans of the campaign to not only show their support but also physically possess a piece of the iconic phrase and wear it proudly. The success of this approach was further reflected in how quickly the demand for the shirts skyrocketed after its release, which helped solidify Nike’s status as one of the world’s top sports brands.

In addition to apparel items like t-shirts and hats, custom merchandise also includes creative product launch ideas such as action figures or toys featuring characters from movies or TV shows. For instance, Marvel’s Wakanda Forever campaign created exclusive action figures based on various characters from Black Panther. This allowed fans of the movie to purchase physical representations of their favorite characters while simultaneously promoting the movie through word-of-mouth marketing.

Overall, custom merch is an integral part of any successful brand launch because it allows companies to create tangible products that are associated with their brand while engaging current and potential customers alike. 

While custom merch should top your branding launch ideas for customers and prospects, don’t forget to include it in your list of brand launch ideas for employees. Since they will have interaction with your target audience and their enthusiasm is (and should be) contagious! Furthermore, by incorporating custom merch into your brand launch ideas and your social media brand launch strategy, you can generate buzz around a product or service while driving sales. 

5. Tracking Results of the Launch

Tracking the results of a brand launch is an essential step in any successful marketing strategy. It allows businesses to gauge the effectiveness of their promotional activities and make adjustments to optimize their campaigns going forward.

One of the most effective ways to track launch new business results is through analytics tools such as Google Analytics. These tools provide detailed information about website traffic and user behavior, which can be used to measure how effective a company’s marketing efforts are. With Google Analytics, businesses can track the number of visitors who view specific pages on their website, which helps them understand if their target audience is engaging with their content. The tool also provides data on average session duration, so companies can see if users are spending time on their website or moving quickly away from it.

Another way for businesses to track results is by measuring conversion rates. Conversion rate optimization (CRO) involves testing different strategies in order to maximize the percentage of visitors that make a purchase after visiting a website. Companies can use A/B testing, multivariate testing, and other methods to identify which strategies are working best and then adjust their campaigns accordingly.

Courtesy of Pentagram

Wondering if your social media brand launch strategy was effective? Social media analytics tools can also be used to measure a brand’s success in terms of reach and engagement. Companies can analyze metrics such as likes, shares, comments, retweets, and other interactions in order to determine how well a particular post was received by followers. This data can then be used to inform future posts and improve overall performance across social media platforms.

Finally, businesses should also consider tracking customer feedback through surveys or focus groups after the brand launch has ended in order to gain valuable insights into consumer responses towards the product or service being offered. This feedback can help shape future decisions related to marketing activities and product development while providing valuable information regarding customer preferences.

Overall, tracking the results of a brand launch is an important step that should not be overlooked when launching a new product or service into the market. By leveraging analytics tools such as Google Analytics, CRO techniques, social media analytics tools, and customer feedback surveys; businesses will have access to comprehensive data related to their campaign performance that they can use to refine their approach moving forward and ultimately maximize success over time.

Courtesy of Pentagram

Crafting a brand launch strategy, having a timeline and checklist for your brand launch event ideas, executing the campaign, and tracking results are all essential components for ensuring success. There are tools that businesses can use to help them make their campaigns more successful. Google Analytics, CRO techniques, social media analytics tools, and customer feedback surveys are all examples of ways businesses can get data to help them improve their campaigns. 

By keeping these strategies in mind, you can create an effective brand launch timeline that is sure to result in increased sales and brand recognition. Want more branding launch event ideas for your custom merch? Talk to your Gemnote rep today! 

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