5 Tips from the Best Merch Company for TikTok

April 26, 2023

Thinking about creating TikTok merch for your company? Get valuable tips and ideas so you can make the best custom merchandise.

TikTok has over a billion active users and it continues to grow. In fact, according to Forbes, TikTok was the most downloaded app since 2021. Love it or hate it, TikTok has definitely claimed a space in the marketplace. And, according to Hootsuite, it also claims the longest views—with an average of 10.85 minutes per seesion!

With so many users, long engagement times, and their integration with Shopify, where users can use TikTok for in-app shopping, it can be a gem for companies looking to expand their reach. In fact, TikTok has created what is known as the infinite loop—a unique retail path to purchase. So instead of an e-commerce funnel, the infinite loop allows brands to build consumer experiences that make shopping exciting and entertaining. 

Photo courtesy of Drew

5 things you should look for in TikTok merch services:

1. Quality

When it comes to purchasing merchandise from a TikTok merch service, knowing that they offer quality products should be a key consideration for creators and influencers. TikTok merch services that prioritize the quality of their products can establish a positive reputation and build customer loyalty. By meeting or exceeding your audiences’ expectations, you can create a positive customer experience that leads to repeat business and positive word-of-mouth referrals.

2. Volume

When considering TikTok merch services, the volume of products offered can be an important factor for customers. A higher volume of products means that customers have more options to choose from, which can increase the chances of finding something they like. 

Additionally, a larger volume of products can indicate that the TikTok merch service is more established and has a greater level of experience and expertise in producing merchandise. This can lead to higher quality products and better customer service. 

Finally, a larger volume of products can also mean that the TikTok merch service has economies of scale, which can translate to lower prices that creators and influencers can pass on to the public. 

3. Brand Alignment

Brand alignment is an important consideration when looking at TikTok merch creators because it ensures that the merchandise being offered is consistent with the brand's values, image, and target audience. For example, if a TikTok creator's brand is focused on promoting a healthy and active lifestyle, then their merchandise should align with this message. This could mean offering products such as workout clothes or water bottles rather than items that promote a sedentary lifestyle. 

When a brand’s merch doesn’t align with the brand, it can confuse customers and damage the creator's reputation. Additionally, if the merchandise is not relevant to the creator's target audience, it is unlikely to generate sales. By ensuring that their merchandise is on-brand, TikTok creators can establish a clear message and build a loyal customer base.

4. Customization Options

Customization options are important when looking at TikTok merch creators because they allow others to personalize the products they invest in and make them unique. For creators and influencers looking to promote custom merch on TikTok, they need to distinguish their products from a crowded marketplace. 

By selecting TikToker merch from Gemnote, you can choose from name brands, as well as high-quality, off-brand styles, with many options for customization, including:   

  • Screen Printing
  • Patches
  • Sewn Tags
  • Embossing / Debossing
  • Leather Debossing
  • Dye Sublimation
  • Laser Etching

5. Inventory Management

For creators and influencers looking for a company to help with their TikToker merch, inventory management is not just a luxury. When you partner with a merch creator, you’ll want to stay in the know on how much product you have available for your growing audience. 

By knowing how much tiktok merchandise you have on hand, you can better prevent understocking or overstocking, both of which can result in lost sales and decreased profits. While understocking can lead to frustration among customers, overstocking may result in excess inventory that has a greater chance of being outdated and unsellable. 

In addition to ensuring adequate inventory levels, inventory management can also help to minimize waste, optimize production processes, and improve efficiency. See how easy it is to manage inventory at Gemnote. 

5 Trending Merch Ideas For Tiktok Creators 

1. Tees and Hoodies

These soft swag favorites are perfect for large and small influencers, creators, and clothing brands on TikTok. Looking to be the next big name in fashion? Check out the trendiest logo designs, and then start a project at Gemnote to see how easy it is to let your designs take shape. 

Tip: Talk to Gemnote to see which approach is best for your company: print-on-demand merchandise or bulk quantities. And when you’re ready to order, stock up! After all, hoodies are versatile for Twitch merch for creators and other platforms. 

Photo Courtesy of Only New York   

2. Drinkware

‍From stainless steel tumblers to coolers, drinking glasses, mugs, and more, drinkware is an important staple when it comes to selling Tik Tok merch online. Not to mention, if gifted to an influencer in your industry, your company may just get a shot out! 


‍Tip:  Don’t forget your logo for more marketing power! This is especially important if your item is used as a prop that you want your followers to notice! 

‍Shown: Swell

3. Stickers & Enamel Pins

‍A fun way to bring your branding to life, stickers and enamel pins are colorful and popular swag items for your online merch. Plus, as an added bonus, you won’t have to worry about having multiple size options unless you want to. 

Tip: Keep it fun! These swag items should bring the “extra.” For extra props bring on the color and think outside of the box. For more ideas check out our YouTube creator merch post. 

Photo courtesy of Only NY and A24 Films

4. Hats

Baseball caps, visors, bucket hats, beanies… not only are hats an easy item to find but customizing with unique features make them a brand marketing machine! Best of all there are styles for every season. 

‍Tip: For memorable TikTok merchandise, a clear design that’s easy to recognize from a distance can be powerful. For added exposure, placing the design on the front or center of the hat can make it more visible and impactful.

Photo courtesy of JJJJound; Shown: Bucket Rain Hat  

5. Tote Bags

Looking for merch to show off your company’s branding? Custom tote bags are a sustainable product that can go almost anywhere. For groceries, errands, commutes, and more, there’s no telling how far your branding can go on the right tote. 

Shown: Native Union Recycled Tote 

Tip: Tote bags offer a large canvas for customization, so make sure you pull in your branding and have fun. Clean and simple, modern and sleek, bright and cheerful? Check out these 23 Sustainable Branded Tote Bags for Your Brand and prepare to be inspired!

Browse our branded merch for TikTok creators and influencers

From Twitch merch for creators to your own fashion line of TikTok merchandise and everything in between, Gemnote’s easy-to-use system helps you get started right away. Browse tons of products, brands, and customization options on their site, or talk to a rep about getting a curated collection of items tailored to your budget. 

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