24 Trendiest Sweatshirts: Logo Designs For Your Business

February 2, 2023

From simple to intricate designs, we can help you create custom sweatshirts for your company!

Whether you are creating a new clothing line, launching a promotional campaign, or simply refreshing an existing brand, a custom sweatshirt or hoodie will make a bold statement and give your brand a unique edge. For those looking to stand out from the competition, there’s no better way to do that by creating an on-trend sweatshirt design with any of the following techniques. 

7 Custom Sweatshirt Techniques  

  1. Embroidery 
  2. Patches
  3. Screenprint 
  4. Tags
  5. Direct-to-garment printing 
  6. Gradients
  7. Heat Transfers
  8. Puffy Print

24 Trending Custom Sweatshirts for Your Business

Not sure which option is best suited for your company’s branded merch? Here we’ll take a closer look at each technique and show on-trend examples that you can use as inspiration for your own apparel designs. For more design ideas that also include home goods, accessories, tech and more, check out these 16 Design Trends.

Embroidery Logo Sweatshirts

Embroidery is one of the oldest forms of decoration and it’s still used today to create stunning logo designs on custom sweatshirts. Embroidery involves stitching the design onto the garment with a needle and thread, giving your logo an extra touch of quality that can't be achieved with other methods. It's also a great way to add a 3D effect that really makes your logo stand out. Embroidery can be done with any type of fabric, so you can create stunning logos on any custom sweatshirt or hoodie.

1. Classic Embroidered Crewneck

When it comes to a classic style that showcases your logo, a crewneck style with your logo embroidered front and center is an easy way to stand out. 

Photo courtesy of The New Yorker; Shown: The New Yorker Rea Irvin’s Embroidered Sweatshirt 

2. Embroidered Custom Zip Hoodies For Business

A zip hoodie offers a timeless style that anyone can appreciate. Plus, for small logo designs, like this one, embroidery is an easy way to make them pop.  

Shown: Lacoste Men’s SPORT Full-Zip Fleece Hoodie

3. Embroidered Company Hoodies

A little extra goes a long way. If you’re looking for on-trend merch that really gets noticed, details like embroidery placement are key. Plus choosing a hoodie style with popular features like kangaroo pockets will go a long way!

Shown: Mad Happy Classics Fleece Hoodie

4. Embroidered Designer Logo Sweatshirts

High-end designers like Aimé Leon Dore offer enviable styles that are quick to sell out. Want to create your own standout merch? Start with a high-quality style, like this quarter zip pullover, for customizing. 

Photo courtesy of Aimé Leon Dore; Shown: Aimé Leon Dore Crest Quarter Zip Pullover

5. Embroidered Men’s Logo Sweatshirts

Big Logo Champion Sweatshirts are on-trend and in demand. If you’re looking to customize a designer sweatshirt talk to your Gemnote rep for the best options. After all, a great designer collab could be just what you need.

Photo courtesy of Urban Outfitters; Shown: Urban Outfitters Champion Ribbed Crewneck Sweatshirt 

Custom Logo Sweatshirts with Patches 

Patches are also a great way to add a unique touch to your custom sweatshirts or hoodies. Patches can be made from any type of fabric, and you can choose from different shapes, sizes, colors, and even letters to create an eye-catching design for your custom sweatshirt logo. Patches are also a great way to add a little bit of texture without adding too much bulk. And, if you want to add a bit of edge to your custom sweatshirt design, the patch is back, on trend and hotter than ever.

6. Sweatshirts With Custom Logo Patch 

A patch across the center of a sweatshirt, takes an ordinary and makes it extraordinary! 

Tip: To really make your logo pop, try adding an embroidered logo to a to a patch, like the one below from A24 Films.

Photo courtesy of A24 Films; Shown: A24 Light 'A Twenty-Four' Patch Crew

7. Custom Logo Sweatshirts

While your logo is what will set your sweatshirt apart from a crowded marketplace, pairing it with on-brand color blocking, is an easy way to achieve a bold look.  

Photo courtesy of A24 Films; Shown: A24 Party Half Snap Fleece

8. Cotton Logo Sweatshirts with Patch

By adding a patch to your crewnecks or hooded sweatshirts, you can even elevate cheap sweatshirts without sacrificing quality or branding. 

Photo courtesy of Urban Outfitters; Shown: Urban Outfitters LC23 Camper Patch Crew Neck Sweatshirt

9. Women’s Logo Sweatshirts with Chenille Patches

Chenille patches are a trendy and stylish way to add some texture and style to your custom sweatshirts. These patches feature soft, textured chenille that stands out against almost any fabric. They can be used to create intricate logos or designs, adding a subtle 3D effect that makes them stand out from the crowd.

Tip: For maxed out style like the one below, try combining patches with a chenille patch.

Photo courtesy of Urban Outfitters; Shown: Urban Outfitters Urban Renewal Remade Patched Utility Sweater

Screenprinted Company Logo Sweatshirts

Screenprinting is one of the most popular customization techniques for creating logo designs on custom sweatshirts. This process involves printing the design directly onto the fabric with a special ink. The result is a vibrant, colorful logo design that stands out against the fabric. You can also create intricate detail with screenprinting, which is great for customizing with text or small details.

10. Company Sweatshirts with Logo

Nothing beats a classic! If you’re looking for an easy on-brand style to market your company, screenprinting is boss for getting the job done. Plus, your Gemnote rep can ensure that your brand colors match to a T—in this case, a hoodie. 

Photo courtesy of Only NY; Shown: Only NY All Cities Basketball Hoodie

11. Screenprinted Sweatshirts with Custom Logo

Sleeves make prime real estate when it comes to customization and this one from Only NY is the perfect example of screen printing placement done right. Wondering what you can add to your sweatshirt sleeves? Logos, tag lines, and even graphics are all great ideas.   

Photo courtesy of Only NY; Shown: Only NYC Parks & Rec Sweater

12. Crewneck Sweatshirts Logo Screen Print

Another example of great screen printing design placement is this Local Optimist Fleece sweatshirt by Mad Happy. 

Shown: Mad Happy Local Optimist Fleece Crewneck

13. Screen Printed Oversized Sweatshirts

A trendy design needs a trendy fit. And just as cropped hoodies are trending, so are oversized styles. As a bonus, with an oversized sweatshirt you can take advantage of a larger screen printing area for your design.  

Tip: For double the marketing power, print your design on both sides of your sweatshirt.

Shown: Lola Magnolia Brightside Hooded Sweatshirts 

Company Sweatshirt with Tags

Tags are a great way to add a subtle touch to your custom sweatshirt designs. They’re usually applied on the sleeve, near the bottom hem, or the inside neckline of the garment, and can be used to promote your brand or simply provide a unique design element. Tags are also great for adding a bit of texture without adding too much bulk.

14. Cropped Sweatshirts for Women with Custom Tag

Clean, simple, and modern. This tag offers low-key cool customization on the ever-trending cropped silhouette. 

Shown: Vuori Halo Essential Hoodie 

15. Quarter Zip Sweatshirt with Inside Tag

Want to elevate your custom sweatshirt or hoodie style? A quarter zip pullover with a custom tag is just the thing to make it office-appropriate for employees and enviable for your customers and prospects. Have a swag store? These elevated styles are great additions to your collection of branded merch!

Tip: Love Vineyard Vines? Talk to your Gemnote rep about personalizing this brand or getting comparable recommendations. 

Shown: Vineyard Vines Mini-Stripe Saltwater 

16. Hooded Sweatshirts with Inside Tag

The perfect combination of combining screen printing with a custom tag. This is great for swag store merch as well as companies creating their own collection of apparel.   

Photo courtesy of JJJJound; Shown: JJJJound Relaxed Fit Hoodie 

Direct-To-Garment Printing

Direct-to-garment printing is another popular customization technique that can be used to create custom sweatshirt logos. This process involves printing the design directly onto the fabric, creating vibrant colors and intricate details that stand out against the fabric. It’s a great way to create bold, eye-catching designs without having to worry about bulk or texture.

17. Business Logo Sweatshirts 

A lot of time and effort goes into your branding and logo creation, so when it’s time to invest in custom sweatshirts and hoodies, be sure and show it off! We love how this style by Urban Outfitters is turned into a notice-me pattern. 

Photo courtesy of Urban Outfitters; Shown: Market UO Exclusive T-Shirt Patch Hoodie Sweatshirt

18. Men's Crewneck Sweatshirts with Logo

When it comes to direct garment printing you don’t have to settle for basic sweatshirts. Take for example The North Face crewneck below that boasts the design on gold.  

Photo courtesy of Urban Outfitters; Shown: The North Face Never Stop Exploring Crewneck Sweatshirt

Gradient Custom Sweatshirts 

Gradients are another popular technique for creating custom sweatshirt designs. Gradients involve gradually blending two or more colors together to create a striking visual effect. This technique can be limited to one area, such as the logo, or on the entire sweatshirt. 

19. Men's Sweatshirts with Gradient Logo

A little gradient or a lot? That may be your hardest decision when using this on-trend design technique.

Tip: For ultimate logo props, try limiting it to your logo like the style below. 

Photo courtesy of Urban Outfitters; Shown: Polo Ralph Lauren Magic Logo Hoodie Sweatshirt

20. Hooded Sweatshirts for Men with Gradient 

Have two or brand colors you want to use in your sweatshirt? Why not use a gradient like this one that pulls colors together effortlessly?

Photo courtesy of Urban Outfitters; Shown: BDG Ombre Wash Hoodie Sweatshirt

Heat Transfer Custom Sweatshirts

Heat transfers are an easy and cost-effective way to add your logo and branding to custom sweatshirts. This method of designing involves applying a design or logo onto a garment with a special machine. The process is quick and easy, and the results are vibrant logos that stand out against the fabric. Heat transfers can also be used to create unique designs with multiple colors, making them a great choice for logos with intricate details. 

21. Women’s Sweatshirts with Heat Transfer

Whether you choose a retro design like this alternative rock throwback or stick to your branding is up to you. With the heat transfer design process, there are numerous ways you can show off your brand. 

Photo courtesy of Urban Outfitters; Shown: Nirvana Smile Overdyed Sweatshirt

22. Cute Sweatshirts for Women

When it comes to trendy sweatshirts for women, choosing the right silhouette is a great start.

Tip: For extra appeal, customize coordinating sweatpants, joggers, leggings, tees, and socks. Just don’t forget to make them available for men too so you can make your merch go even farther. 

Photo courtesy of Urban Outfitters; Shown: Chaser Brand Grateful Dead Hoodie Sweatshirt

Puffy Print Custom Logo Sweatshirt Options

Puffy print is one of the newest customization techniques for creating custom hoodies and sweatshirts. This process involves printing the design onto a special foam material that is then applied to the fabric of the garment, creating a 3D effect that really stands out. Puffy print is perfect for bold logos and designs that need to stand out from the crowd!

23. Cool Sweatshirts in Puffy Print 

Looking for a way to make your custom sweatshirt design stand out? Why not mix two design techniques like this crewneck style from Urban Outfitters which features a puffy print over a flat design?    

Photo courtesy of Urban Outfitters; Shown: CHNGE Women Run Crew Neck Sweatshirt

24. Sweatshirts With Custom Logo in Puffy Print 

A little puffy print is all it takes to infuse texture and style into your custom sweatshirts! Take for instance this Parks Project crewneck from Urban Outfitters that offers a minimalistic design for maximum appeal. 

Photo courtesy of Urban Outfitters; Shown: Parks Project UO Exclusive Yosemite Crew Neck Sweatshirt

With so many customization techniques available, you can create unique custom sweatshirts for your company that really stand out from the crowd. Whether you’re going for something subtle or bold, there’s a technique that can help you create the perfect logo design for your custom merch. 

Need help narrowing down your options? Or are you looking for cheap sweatshirts to align with a small budget? Or maybe you want designer brands to create custom styles for your employees or VIPs. From inexpensive styles to luxe brands, your Gemnote rep can create a curated collection of options to help you find the perfect custom sweatshirts for your company to ace your marketing needs. 

Are you working on a similar project or campaign?