20 Best Custom Backpacks for Employees and Customers

January 28, 2021

Backpacks have come a long way since our grade school days, and no longer do our choices depend solely on colors and materials. It’s refreshing to think of just how many options there are for custom backpacks for employee with logo designs. Add in all the features, colors, types and styles to choose from, and you may start to feel overwhelmed wondering how to choose a backpack.

To help simplify your search for a custom logo tactical backpack for employee teams, you’ll want to consider the overall quality and ergonomics, backpack type, extra features, and style. As soon as you narrow down your selection, you’ll have an easier time finding your ultimate custom built backpacks for employees. 

4 Considerations for Custom Built Backpacks for Employees

1. Quality.  Backpacks are made to really pack things in. Make sure the custom printed backpacks you choose for employee groups or giveaways can stand the test of time. Think: durable construction, reinforced seams, double zippers, and comfortable features like padding and straps. And, if you really want to go for top of the line quality, there are even custom leather backpacks for employee teams. 

2. Backpack Type. Personalized backpacks for adults come in all shapes and sizes. So before just picking a type at random, consider how it will be used. Promotional book bags for employee gifts are great for events and conferences, whereas custom laptop backpacks for employee teams are a better fit for work groups who are constantly on the go. You may even consider custom hiking backpacks for employee team building outings. 

3. Extra features. Yep, even in backpacks, bells and whistles are a thing! After all, custom built backpacks for employee teams are so much more than just a work bag with logo.  The backpack type will probably help dictate its features, but some of the best ones to look for are: smaller inside & outside pockets, water bottles pockets, inside laptop sleeve, padded shoulder straps, sternum strap, waterproof materials, and/or reflective tape.    

4. Style. The best custom printed backpack for employee teams is the one they actually use. Whether it’s for hiking, traveling, or just to and from the office, you’ll want to make sure the design is top notch so your company’s logo is best represented and your employees will love to use it. After narrowing down your options to the best backpack quality, type, and features you want, it’s time to think through the actual look. You may want a specific brand, colorway or material. Before you finalize your choice, you’ll also want to make sure whatever you choose best complements your logo. To help you think through the creative, use the same guidelines you would follow for marketing backpacks for customers. 

That’s a lot to think about! Lucky for you, we did the research for you and have compiled the 20 best custom backpacks with pictures for customers,  employees, and everyone in between.  

Meet The All Stars!

1. Custom Patagonia Refugio Backpack 

Known for high quality gear that can stand the test of time, Patagonia packs a lot of features in its highly rated midsize classic backpack that’s perfect for work, hiking, and camping

Want a backpack that won’t let you down? Look for similar features like these:

  • So. Many. Pockets! (and zipper cords for easy access)
  • Adjustable and removable sternum strap 
  • DWR (durable water repellent) finish

Tip: Marketing backpacks for customers as well as your employees who love the outdoors is another great way to show off your brand’s cool factor.  

2. Custom Patagonia Arbor Classic Backpack

Style meets function in this hardworking, ergonomically-friendly pack from Patagonia with double stash pockets for easy access to smaller items. 

Looking for a backpack that goes above and beyond? Check out similar features like these:

  • Ergonomic shoulder straps and reinforced haul handle
  • Padded laptop sleeve holds most 15” laptops
  • 100% recycled fabric and a durable water repellent finish

Tip: For the best women's backpack for work and weekends, don’t be afraid to incorporate color.  

3. Custom Incase ICON Slim Backpack

Don’t let the slim, sleek design fool you. This impressive backpack packs a punch with organized pockets and room for up to a 16” MacBook Pro. 

Want a backpack that’s effortlessly cool? Look for similar features like these:

  • Adjustable padded shoulder strap 
  • Padded faux-fur lined laptop compartment
  • Hip-side zippered pockets for easy access

Tip: Show customers the love too, with custom embroidered backpacks on customer demand.  

4. Custom Incase City Backpack

You don’t have to be a Mac lover or a minimalist to appreciate the streamlined style and completely functional design of the City backpack. 

Want a backpack that can command a room? Look for similar features like these:

  • A 360-degree padded laptop compartment
  • Fleece lined laptop compartment and iPhone pocket
  • Adjustable shoulder straps with air mesh padding

Tip: Perfect for personalized mens backpacks and one of the leading backpacks for techies

5. Custom Incase Compass Backpack

Another favorite from Incase, the Compass backpack offers a simplistic style that proves once again that less is more.  And did we mention the faux fur lined laptop compartment?  

Want a backpack that values sophisticated style? Look for similar features like these:

  • Ultra light-weight premium flight nylon
  • Plush faux-fur lined laptop area fits up to a 15" MacBook
  • Internal slip organizer pockets

Tip:  For the best laptop backpack for men and women, look for separate sleeves for laptops that offer padding or support.   

6. Custom Timbuk2 Authority Laptop Backpack

Referred to as a monster of a work pack, this could be considered the creme de la creme of backpacks thanks to the built in padding and airmesh ventilated back panel.  

Want a bag that can keep up with your team? Look for similar features like these:

  • Fits most 15" to 17" laptops/tablets
  • Luggage pass-through for attaching to your wheelie companion
  • Reflective tape under compression straps

Tip: For custom printed backpacks for employee sales teams, look for styles with the luggage pass-through feature like this Timbuk2 Authority laptop backtop. 

7. Custom Timbuk2 Tuck Laptop Backpack

In case you were wondering if a backpack could be professional at the office, meet the uber stylish Timbuk2 Tuck Laptop backpack with no fuss roll top. 

In search of a sleek style that’s not over the top? Look for similar features like these:

  • Dual side slip pockets for u-lock or umbrella
  • Seriously stealth side zip pocket 
  • Vista loop for attaching blinky bike lights

Tip: After you find a winning backpack for employees, you may want to offer a similar custom backpack design for customers or VIP groups. 

8. Custom Topo Designs Rover Pack Classic

It should come as no surprise that Topo Designs’ Rover Pack Classic is their most iconic daypack silhouette. From fighting your commute to scaling mountains, this is the pack for go-getters. 

Want a backpack that turns heads? Look for similar features like these:

  • Top carry handle
  • Heavy-duty YKK zippers
  • PackFast™ Travel Bag attachment loops

Tip: Ready to explore the great outdoors? Don’t forget your first-aid checklist, then look for features like heavy duty YKK zippers for easy access even while  wearing gloves.  

9. Custom Topo Designs Y Pack Backpack

For trailheads, weekend getaways, or the daily grind, Topo’s Y Pack backpack features durable fabric construction that’s begging to be customized with patches, pins and a company logo. 

Want a backpack that can handle extra flair? Look for similar features like these:

  • Flap top with G-hook buckle closure & all around durable fabric
  • Large zippered top flap pocket
  • Drawstring cinch closure, and main compartment padded base 

Tip: Take your brand marketing to the next level by including customized enamel pins, a top 10 swag trend for 2021, which can be added to backpacks with durable fabric construction like this one from Topo Designs. 

10. Custom Miir Olympus 20L Computer Backpack

Staying organized on your commute or at your next conference has never been easier with the Miir Olympus 20L computer backpack with mesh drink holder. 

Searching for a backpack that knows how to multitask? Look for similar features like these:

  • Adjustable roll top opening with Duraflex hardware
  • Front zippered pocket with key clip
  • Reflective MiiR® logo accent details for added safety at night

Tip: You’re never too young or old to benefit from reflective accents. 

11. Custom North Face® Dyno Backpack

From a trek in the woods to camping in the mountains, if it’s an adventure you’re seeking, the North Face Dyno backpack will help you withstand the elements throughout your journey.  

Need a backpack that keeps up with your team? Look for similar features like these:  

  • 360-degree reflectivity enhances visibility while commuting
  • Sternum strap and with whistle built into the buckle 
  • Pack stands on its own for easy loading and unloading

Tip: Safety features like reflectives and whistles are always worth investing in and could save someone’s life. 

12. Custom North Face® Stalwart Backpack

It’s simple clean design offers the perfect palette for your company’s branding while the inside offers all of the organizing upgrades that make any day  productive.    

Love a backpack that goes the extra mile? Look for similar features like these:

  • Pack stands on its own for easy loading and unloading 
  • Includes secure-zip pockets, 15” padded tablet sleeve and key fob
  • Sternum strap with whistle buckle

Tip: A backpack that stands on its own is perfect for trekking the great outdoors, yet professional for your workday meetings

13. Custom North Face® Groundwork Backpack

Work hard, play harder! This North Face® groundwork backpack features a padded laptop sleeve for your daily commute, while the outside bungee cords keep extra layers, muddy shoes or sharp gear secure and out of your pack. 

Need a backpack that’s game for anything? Look for similar features like these:

  • The FlexVent™ suspension system
  • 360-degree reflectivity enhances visibility while commuting
  • Sternum strap with whistle buckle

Tip: The perfect laptop backpack for women and men who work and love back country hiking thanks to mesh water bottle pockets and built in comfort features. 

14. Custom Nike Heritage Backpack

On or off the court, nothing says game on like Nike. And this sporty yet practical Heritage backpack is perfect for work, school, and play.  

Need a bag that scores major points with the team? Look for similar features like these:

  • Easy-to-use rope closure allows quick access
  • Side zippered compartments to secure small items 
  • Padded, adjustable shoulder straps 

Tip: Nike custom backpacks for customers and employees are perfect for health conscious companies who want to encourage a healthy, active lifestyle.  

15. Custom Nike Utility Speed Backpack

From training sessions to hitting the road, the Utility Speed backpack keeps your gear close, secure and organized. 

Want a backpack with a winning style? Look for similar features like these:

  • Durable construction 
  • Zippered main compartment opens wide and flat for easy access
  • Adjustable shoulder straps with Max Air for personalized comfort

Tip: A sporty backpack like the Utility Speed by Nike makes the perfect employee gift for your next company softball league

16. Custom Carhartt Canvas Backpack

For work or school, the Carhartt Canvas pack is top of the class with its water shedding canvas coating and no nonsense styling. 

Want something that’s tough under pressure? Look for similar features like these:

  • Rain Defender® durable water repellent (DWR)
  • Large main compartment with elastic pocket and mesh side pocket
  • Front zippered pocket with 2 mesh pockets and key fob

Tip: Personalized backpacks for adults come in all shapes and sizes, but if you’re looking for a tried and true classic that’s on point and efficient, choose styles like this canvas backpack by Carhartt. 

17. Custom Carhartt Foundry Series Backpack

The Foundry backpack tackles light rain and everyday use on the job the same way its workwear has fought the elements for over a century. 

Appreciate hard working styles? Look for similar features like these:

  • 1200D heavy-duty polyester
  • Zippered pocket, mesh pockets, laptop sleeve, and key FOB
  • Contour-fit shoulder straps and padded air mesh back panel

Tip: For hard working teams that need a backpack made of heavy-duty construction, look for styles similar to the Carhartt Foundry Series backpack to show off your branding.  

18. Custom Vertex Durango Weatherproof Backpack

Rain or shine, the Durango Weatherproof backpack features a roll top opening and adjustable side buckles for secure closure and expandable volume. 

Want a backpack that’s dependable? Look for similar features like these:

  • Designed with waterproof materials 
  • Interior laptop compartment fits up to a 17” laptop
  • Adjustable, removable sternum strap 

Tip: To keep your brand looking its best despite the elements, choose custom built backpacks for employees like the Vertex Durango Weatherproof backpack.  

19. Custom State Bags Lenox Backpack

Keep your workdays, weekends and workouts on repeat with the Lenox backpack with a built-in bottom pocket for shoes. 

Want a backpack that always delivers? Look for similar features like these:

  • Fits up to 15” laptop 
  • Small and large front zip pockets 
  • Bottom zip shoe compartment 

Tip: For companies that offer gym discounts or just want to promote healthy living, styles like the State Lenox backpack are ideal. Afterall, who wants their workwear smelling like sweaty gym shoes? 

20. Custom State Bags Colby Backpack


A little rugged and a lot of cool. Whether it’s the two-tone styling, rolltop, or simplistic silhouette, this Colby backpack combines fashion and function. 

For a backpack that plays well with others, look for similar features like these:

  • Rolltop closure with hidden zipper and magnetic snap 
  • Padded laptop sleeve and organizational pockets
  • Luggage slip sleeve and top locker loop

Tip: Laptop or gym shoes? Thanks to the sleek styling, your employees can use it for both so you don’t have to choose. 

As you can see, there’s a backpack type for every company, brand and employee that you’ll be excited to put your brand on! And if you’re looking to pull out all the stops, you can’t go wrong with custom leather backpacks for employees or luxurious corporate gifts that are also sustainable. 

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