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Remember when company swag meant a water bottle, a stress ball, and maybe a stiff, itchy tee that you would never actually wear out in public? Thankfully, times have changed, and along with it your SWAG—as in the free stuff we all get! Welcome to the new era of promotional items that are every bit as fun as they are functional!
Here we take a look at one of the hottest trends, swag pants. This unexpected, cool company merch is redefining how brands connect with employees and clients alike.
Why Swag Pants?
Everyone loves a comfortable pair of pants they can live in. From early morning coffee runs to quick gym sessions, swag pants fit seamlessly into our daily lives. And, as more and more companies embrace a more casual workplace, or even make the shift to hybrid or full days working at home, swag pants are more appreciated than ever! Plus, when they’re high quality and stylish, employees don’t just wear them—they love them! Already have swag for your hardworking teams? Check out these tips for updating your employee swag.
Unlike T-shirts or hats, pants are unexpected yet practical picks, which makes them even more memorable. As swag pajama pants, loungewear, or even tailored styles, you can allow your brand to remain visible in an organic way while fostering a sense of community among your team. And, with swag pants for men and women, they’re not limited to your employees. Whether you’re using them as giveaways, gifts, or incentives, they’re perfect for making a personalized statement.
What Makes Swag Pants Effective
The key to swag that sticks is usefulness, quality, and brand alignment. Swag pants check every box:
- Wardrobe Staple: Comfy pants, whether for travel, workouts, lounging, or casual office days, are universal and always appreciated. Even swag pajama pants have a place in your recipient’s home.
- High-Quality: High-quality joggers or lounge pants don’t just get shoved in a drawer; they become a staple. And, just because they’re high quality, doesn’t mean they come with a high price tag. Talk to your Gemnote rep for ideas.
- Brand Alignment: You’ve got plenty of options when it comes to customization. With your logo, color palette, subtle brand message, and more, you can reflect your culture —whether that’s wellness, fun, or a laid-back, high-performance vibe—while promoting your company.
Plus, unlike T-shirts that can blend into the crowd, swag pants feel fresh, fun, and slightly unexpected—traits companies look for to make their brand merchandise memorable and their company top of mind.
Types of Swag Pants
From sleek joggers to cozy lounge pants, there’s a swag pant style for every brand, audience, and occasion.
Swag Pants for Men
Swag pants for men range from classic joggers to athletic sweatpants and lounge pants with a comfortable fit. Options include tapered legs, elastic cuffs, or open-hem styles, providing flexibility for work-from-home days, travel, or casual office settings while keeping your brand visible and your team comfortable.
Swag Pants for Ladies
Swag pants for women can include high-waisted, mid-rise, and low-rise style leggings, sweatpants, joggers, and more. Plus, when it comes to fit, there are many options, including fitted, flare, bootcut, baggy, and more.
Unisex Swag Pants
Classic, slim, and baggy fits that typically sit at the waist or just below it. Unisex swag pants are perfect for companies looking for easy ways to distribute swag pants without as many variables.
Get more athleisure swag ideas on our blog!
Fresh Ways to Incorporate Swag Pants
Here’s how companies can use swag pants to build connection and brand love:
- Give a gift to your new hires. Add a pair of branded joggers, leggings, or other styles of swag bottoms to your onboarding kits to help make your new employees feel like part of the team.
- Create a swag store. Why not add personalized pants to your swag store? With Gemnote’s easy-to-use software, you can easily create an employee swag store and track everything from a single swag dashboard. From product demand to swag delivery status, Gemnote makes choosing, designing, and shipping a breeze.
- Add swag pants to your product line. Whether you're white-labeling or customizing, simply share your favorite merch and packaging ideas, and we’ll curate the best options for you. From trusted suppliers like Nike, Patagonia, and Baggu, the knowledgeable staff at Gemnote can tailor everything to fit your brand and budget.
- Reward your teams. Branded joggers can also be a great motivator for teams to hit their targets or meet their goals. For the ultimate reward, pair them with logo tees or custom socks. From sales teams to Customer Service, you can reward all of your teams.
- Incentives and gifts. Customers, prospects, influencers, and others would also appreciate a well-designed pair of swag pants. And, with Gemnote, you can create the ultimate unboxing experience for even more brand exposure, whether online or word of mouth.
- Trade shows and Events. You’re already promoting your brand at your events, so why not give your recipients something to remember it by long after the day is over? Whether you’re selling them onsite, adding them to your attendee kits, or using them as giveaways, swag pants for ladies and gents make it even more special.
How to Design Swag Pants Everyone Will Love
Here’s how to make sure your swag pants are a hit, not a miss:
- Choose high-quality materials: Opt for soft, breathable fabrics that people can wash and wear on repeat.
- Prioritize fit and sizing inclusivity: Offering a wide range of sizes ensures everyone feels included and comfortable.
- Customization is key: Screen printed, embroidered, custom tag, logo patch—when it comes to showing off your company, Gemnote specializes in keeping your swag on brand and in demand!
- Location is everything. A small logo on the hip or ankle is great for those less is less-is-more vibes. Or, embrace the maximalist trend, with a large logo running down the leg.
- Align with your brand personality: If your brand is bold and playful, go for color-blocked designs or bright colors. For an elevated luxury feel, consider neutral tones with elegant embroidery.
- Pair them with other swag: Complement swag pants with matching hoodies, tanks, tees, or even custom socks to create a complete set that feels more like a gift.
Why Swag Pants Can Improve Company Culture
Company swag should do more than check a box. Swag pants can:
- Promote togetherness: Matching pants can help teams feel connected during retreats or hybrid workdays.
- Encourage wellness: Comfortable clothes promote movement, whether it’s a walk during lunch or stretching during breaks.
- Boost morale: Thoughtful, high-quality swag is a sign of appreciation, making employees feel valued.
- Drive social engagement: Employees and clients are more likely to share swag pants on social media, giving your brand organic reach.
Sustainable Swag Pants: The Future of Branded Apparel
Sustainability matters, and it should influence your swag strategy. Many brands now offer eco-friendly joggers made from organic cotton or recycled polyester blends, aligning with your company’s sustainability goals while giving your employees something they’ll feel good about wearing.
When selecting sustainable options:
- Check for certifications like GOTS (Global Organic Textile Standard) or OEKO-TEX.
- Don’t forget about eco-friendly packaging and delivery.
- Share your sustainability story when gifting the pants to help recipients understand your commitment to responsible practices.
Need more ideas? Swag pants are just the beginning! Check out these 20 eco-friendly products.
Gemnote Makes Swag Pants Simple
Creating branded swag pants that your employees and clients will actually love doesn’t have to be a headache. At Gemnote, we can help with all your corporate swag needs, from design and sourcing to delivery. Plus, with high-quality branded joggers, leggings, loungewear, and swag pajama pants that align with your company’s brand and values, you can make sure you get the brand love you deserve! Whether you’re looking to create a full onboarding kit, client gift, or incentive reward, we make the process seamless from design to delivery.
Our team can help you:
- Select the right style and materials for your brand.
- Customize with embroidery, screen printing, or woven labels.
- Handle sizing and inventory so you can focus on your people.
- Pair your swag pants with additional branded items for a cohesive, elevated gifting experience.
Ready to Elevate Your Company Merch?
In today’s workplace, where comfort and connection drive engagement, swag pants are redefining company merchandise. These aren’t just cozy apparel—they’re a bold statement that your brand prioritizes wellness and values its people. Thoughtfully designed swag pants blend functionality with style, making them something employees and clients will genuinely want to wear. More than merch, they turn your team into authentic brand ambassadors, showcasing your logo with pride. Ready to upgrade your merch game? Gemnote specializes in crafting high-quality, on-brand swag pants that resonate while also making a positive impact on the environment.
Contact us today to create custom designs that your team will love and wear with pride every day.
