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Brand Highlight: Baron Fig

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If you’re looking for thoughtfully well-crafted tools to unleash your creative thinking, you will be delighted by what Baron Fig has to offer!

Baron Fig has grown into an impressive brand that’s a perfect choice for your promotional swag and in-house employee recognition/benefits programs. Not only are Baron Fig’s products a cut above in quality and creativity, but this 100% employee-owned company is committed to leaving the earth a better place than they found it. They do this by planting a tree for every Confidant notebook sold. Baron Fig is a company whose stellar reputation will reflect well on yours whenever you choose their products to give.


It began with their flagship Confidant notebook, which they designed after interviewing more than 500 thinkers about what they wanted most in a sketchbook/notebook. To test their product, they put it on Kickstarter, a funding platform for creative projects, and at the end of 30 days nearly 9,000 had been sold to customers around the world. Thus Baron Fig was born. Today, their product line has expanded from the Confidant to include more than 30 tools for thinkers—from notebooks and pens to workspace enhancers and even Baron Fig bags for keeping organized on the go. All with Baron Fig’s signature minimalist urban style and impeccable quality. All designed with the idea that a workspace isn’t limited to an office—it’s the whole world. 


Our 15 Faves from Baron Fig

1. Confidant Hardcover Notebook

This is the notebook that started it all. The Confidant cloth-covered hardback holds 192 crisp, acid-free pages just waiting to record your musings, sketches, brainstorms, plans and more.  Designed to open nice and flat, your Confidant is durable and compact enough “to go everywhere you go and big enough to work with all day long, whether at home, work, or in transit.” Plus, there are so many ways to make it the perfect notebook for you:

  • Three size options
  • Seven color options 
  • Pages come either blank, 7mm ruled, or with a 5mm dot grid for bullet journaling

The Baron Fig Confidant pocket size notebook is perfect for small handbags or, as the name implies, pockets. In addition to offering the Confidant as your everyday essential, Baron Fig has taken this notebook format to a whole other level with guided journals designed for special interests, including: meditation, tracking habits, jotting code for your screen dreams, exploring cooking recipes, and more.


2. Roamer Tote

A minimalist’s dream, the Roamer tote is a sturdy go-to bag that can accommodate laptops up to 15" plus a lot more without losing its sleek urban silhouette. The premium, water-resistant canvas not only keeps its shape over the long haul, but offers dependable durability and protection for whatever you’re toting. 


3. Squire Pen

A Baron Fig Squire pen review by New York Magazine proclaimed it “Best in Class.” Baron Fig has dubbed it a perfect “weapon of mass construction.” So it’s no surprise that the Baron Fig Squire rollerball pen writes and sketches like a dream. Plus, it boasts real-world-savvy design features—like aerospace grade aluminum body and ergonomic design to keep fingers from sliding down. You won’t find a Baron Fig Squire pen clip getting in your way either. And because it’s been engineered to last for generations, it’s refillable. Perfect pen enthusiasts will also love the Precious Metals Squire pens in brass, copper and stainless steel, which were originally introduced as Baron Fig Squire limited editions. There’s even a Baron Fig Squire ballpoint pen called the Click that has all the same attention to details.


4. Vanguard Softcover Notebook

An everyday essential, this thread-bound softcover notebook opens flat for ease of writing and sketching. And you get lots of choices to make it your own: 

  • Three size options
  • Five color options
  • Pages either blank, 7mm ruled, or 5mm dot grid

These are inexpensive enough to keep one stashed by your bed, in the car, etc. to capture random musings on the fly.


5. Guardian Pro 

You’ll never have to dig around for your pen or notebook again when you keep them easily accessible in the go-everywhere Guardian Pro zippered cover. This sturdy Baron Fig notebook cover is crafted from water-resistant canvas to protect (and organize) your tools, including your phone (even if it’s a big one).


6. Venture Slimline Backpack

Leaner and lighter than the former Baron Fig Ranger Classic backpack, the Venture opens flat to create an instant workspace. Of course it has a padded spot just for your laptop, plus lots of pockets to organize your other essentials for thinking and working on the go. Well-crafted with water-resistant canvas, a Baron Fig slimline backpack is no lightweight when it comes to rugged durability. And with six color choices, there’s one to make you smile.


7. Mosaic Desk Organizer  

You can reduce the why of this sleekly simple desktop organizer to: Reduce clutter. Increase productivity. It’s been carefully designed to hold your most-reached-for tools close at hand, including notebook, pens, pads, stickies, pencils, phone and more. 

8. Simple Observations Notebook

This unique creative-thinking tool is a perfect example of Baron Fig innovation. Designed in collaboration with artist Shantell Martin, it includes 375 thought-provoking questions featuring Shantell’s signature black and white hand-drawn style. Just what every artist (anyone really) needs to encourage writing, drawing, and thinking outside the box.


9. Card Sleeve Leather Wallet

A minimal wallet of full-grain, vegetable-tanned Italian leather that’s designed to protect your cards and cash in maximum style while on the go. A front pocket features a diagonal cut for easy personal access, plus inner and back pockets that fully conceal items. Available in four fashion colors: Charcoal, Fig Wine, Yellow gold, and Rose Quartz.

10. Wayfarer Duffle Bag

All the things you love about a traditional duffle bag can be found in the Wayfarer duffle plus some nice upgrades and features you weren’t expecting. It’s nice and roomy to hold all your essentials for the gym or a weekend, with three ways to carry—double top handles, cross-body strap, and side handle. Heavyweight water-resistant canvas provides extra protection and keeps its good looks mile after mile.


11. Low Profile Mouse Pad

Three times thinner than a standard mouse pad, yet every bit as durable, this mouse pad feels like it’s part of your desk. Handcrafted of full-grain, vegetable-tanned Italian leather, it ages over time with a beautiful patina that’s unique to your usage. Available in five trend-aligned colors: Charcoal, Fig Wine, Yellow Gold, Blue Slate, and Rose Quartz.


12. Trace Softcover Notebook

Here’s another Baron Fig original—the Trace, an interactive workbook that features tracing as a form of meditative experience. Contains over 65 whimsical, awe-inspiring images you can trace over from the fantastic imagination of illustrator Kyle T. Webster. Bonus: You can color in after tracing!


13. Think Poster

Put this somewhere so you’ll be able to see it every day. Mindful thinking has the power to literally make bridges and move mountains—especially if you challenge yourself to question your assumptions and think outside the box.


14. Confidant Dateless Planner 

This notebook is versatile to the max. Use it as a datebook, task manager, or a daily journal. Designed with dateless month and week views, the whole year is laid out in one well-designed book so you can make every day count. And, of course, this durable clothbound hardcover opens flat for ease of writing and sketching.


15. Patron Messenger Bag 

Dress it up or down, the Baron Fig messenger bag carries your work (or play) essentials in impeccable, understated style. A Baron Fig messenger bag review gives two thumbs up for its heavy-duty, water-resistant canvas that protects laptops (up to 15” in size) as well as other electronics and essential work tools when you’re on the go. That fabrication is also the reason this bag holds its shape through thick and thin.


Talk to your Gemnote Rep to find a treasure trove of creative, one of a kind products and also some everyday items that, while not particularly unique, have been elevated in style and function by Baron Fig designers. And of course kickstart seemed to recognize the need for their products. In addition, the BaronFig mask is super sleek, adjustable, and reusable (with profits being directed to coronavirus relief). While the Baron Fig desk pad is a stylish alternative to the standard legal pad with it’s un-ruled pages and rounded corners. It really is the little details that make a big difference.


Just in case you’ve been wondering what the company’s name means… The two friends and founding partners, Joey Cofone and Adam Kornfield, based their company name on the idea of pairing discipline and impulse—the discipline to work hard and the impulse to think outside the box. According to Cofone, the Greek gods/brothers Apollo (discipline) and Dionysus (impulse) represent this dichotomy perfectly. “Baron” is derived from the Apollonian symbol of a soldier, and “Fig” is a symbol of Dionysus. There you go.


When you’re ready to go shopping for just the right company swag for promotional and in-house giving, you’ll find Baron Fig notebooks, the baron fig backpack, and other in-demand brands at Gemnote. We’re ready with the brands, the proven expertise, plus complete warehousing and fulfillment services—everything you need to help you do swag right.


*Michinov, N. Is Electronic Brainstorming or Brainwriting the Best Way to Improve Creative Performance in Groups? An Overlooked Comparison of Two Idea‐Generation Techniques.

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