Did you realize over 65percent of the income generated by your business this year will come fromexisting customers? While attracting new customers is important, you also needto show existing customers how much they mean to your business. Callingcustomers to find out more about how well your business is performing for themis just one of the ways you can add a personalized touch.
If you are looking for a unique and effective way to showcustomers you care during the holiday season, providing them with gifts is agood idea. Most brandedgift suppliers have a large number of products they can emblazon with yourlogo. Read below to find out more about why investing in customer holiday giftsis a good idea.
A Great Way to Promote Your Business
Some entrepreneurs are very short-sided in their view ofcustomer gifts. Simply looking at the cost of branded gifts and not the impactthey can have is a mistake. Not only will a branded gift make your customerhappy, it will also help you reinforce your brand. For instance, if you providea customer with a branded shirt or wallet, they will undoubtedly wear theseitems out in public.
This means a number of other people will be exposed to yourlogo and brand messaging. The more people you can provide with thisinformation, the easier it will be to create an instantly recognizable andtrusted brand.
Show Your Customers How Grateful You Are
Modern consumers have more options than ever before when itcomes to the businesses they can use. This is why a business owner will need totake every opportunity to thank their existing customers for being loyal.Failing to show this gratitude may lead to your competitors coming in andtaking a large portion of your audience.
Before you start the brandedgift selection process, take some time to think about who your customers are.Ideally, you want to give customers something that they can use. Beforechoosing these gifts, you need to make sure they are related to what yourbusiness does. For instance, if you run a car repair shop, giving out thingslike branded spark plug gap gauges or branded pocket screwdrivers is a goodidea.
Getting Personal is Important
The worst mistake you can make when it comes to yourcustomers is making them feel like a small cog in a big machine. While you mayhave a number of customers, you need to work on getting personal with each one.
This is why you need to think about getting their name puton the branded gifts you provide them. This small gesture can mean a lot of aconsumer and may be just the thing they need to remain loyal to your business.
Now is the Time to Take Action
If you want to get your customers holiday gifts, now is thetime to act. At Gemstone, you can get the unique and affordable branded itemsyou need.