Why Should You Start Sending Direct Mail?

December 16, 2019

Did you realize over 65% of the income generated by your business this year will come from existing customers? While attracting new customers is important, you also need to show existing customers how much they mean to your business. Calling customers to find out more about how well your business is performing for them is just one of the ways you can add a personalized touch.

If you are looking for a unique and effective way to show customers you care during the holiday season, providing them with gifts is a good idea. Most branded gift suppliers have a large number of products they can emblazon with your logo. Read below to find out more about why investing in customer holiday gifts is a good idea.

1) A Great Way to Promote Your Business

Some entrepreneurs are very short-sided in their view of customer gifts. Simply looking at the cost of branded gifts and not the impact they can have is a mistake. Not only will a branded gift make your customer happy, it will also help you reinforce your brand. For instance, if you provide a customer with a branded shirt or wallet, they will undoubtedly wear these items out in public.

This means a number of other people will be exposed to your logo and brand messaging. The more people you can provide with this information, the easier it will be to create an instantly recognizable and trusted brand.

2) Show Your Customers How Grateful You Are

Modern consumers have more options than ever before when it comes to the businesses they can use. This is why a business owner will need to take every opportunity to thank their existing customers for being loyal.Failing to show this gratitude may lead to your competitors coming in and taking a large portion of your audience.

Before you start the branded gift selection process, take some time to think about who your customers are.Ideally, you want to give customers something that they can use. Before choosing these gifts, you need to make sure they are related to what your business does. For instance, if you run a car repair shop, giving out things like branded spark plug gap gauges or branded pocket screwdrivers is a good idea.

3) Getting Personal is Important

The worst mistake you can make when it comes to your customers is making them feel like a small cog in a big machine. While you may have a number of customers, you need to work on getting personal with each one.

This is why you need to think about getting their name put on the branded gifts you provide them. This small gesture can mean a lot of a consumer and may be just the thing they need to remain loyal to your business.

4) Now is the Time to Take Action

If you want to get your customers holiday gifts, now is the time to act. At Gemstone, you can get the unique and affordable branded items you need.

Are you working on a similar project or campaign?