36 Best Branded Merch For Your Gym Or Fitness Center

August 11, 2022

Branding for fitness is serious business! From wellness and fitness swag to fitness marketing ideas, finding the best gym branding companies that can deliver quality products and customization is crucial. 

The best gym branding should act as a marketing vehicle to further promote your business in and out of the gym. For winning results, you’ll want to focus on the following: 

  1. Quality merchandise + customization. What’s the use in providing stellar products if your logo can’t be seen, fades aways or worse hurts the over all aesthetic? 
  1. Sustainable products. While some valuable products are by nature single-use, think energy drinks and power bars, your marketing efforts will go farther with branded gym merchandise that can be worn or displayed on repeat.  
  1. Covetable items. While it goes without saying, gym swag bag ideas and merch need to be both fun and functional, it bears repeating. So when it comes to finalizing your wellness and fitness swag think about items you would want to purchase or receive as a gift. 

36 Personalized Gym Merchandise Ideas 

Browse our list of branded gym merchandise for inspiration, then let Gemnote, the best in gym branding companies, do the rest! 

Branding For Fitness: Hoodies 

These quality hoodies prove that advertising in gyms doesn’t have to be insurmountable! Just start with a quality product and let your branding and Gemnote do the rest!

1. Pullover Hoodie

A natural winner when it comes to custom merch!

Photo courtesy of Barry’s; Shown:  Lululemon Chambray City Sweat Pullover Hoodie

2. Full Zip Hoodie

Easy on, easy off! Having a throw on and go hoodie keeps your members moving.  

Shown: Bella + Canvas Unisex Tri-blend Sponge Fleece Full-Zip Hoodie

3. Unisex Hoodie

So many colors. So many designs. So many sizes. With all the different variations at your disposal, you’ll appreciate that it’s uni-sex.  

Shown: Bella + Canvas Unisex Sponge Fleece Pullover Hoodie

Personalized Gym Bottle: Water Bottles

Hydration is key when it comes to working out. So when it comes to your gym swag bag ideas, make sure sustainable water bottles top your list. For extra swag points, why now throw in stickers for added personalization?

4. Bike-Friendly Water Bottle

Whether it’s for spin class of commuting, this water bottle gets our approval for style and practicality. 

Photo courtesy of Soul Cycle; Shown: Purist Water Bottle


5. Wide Mouth Bottle

A wide mouth for bigger gulps? Why not? But it’s also the perfect design for adding ice! Plus, Miir has a give back program you and you're members will love!

Shown: Mirr Wide Mouth Bottle

6. BPA FREE Plastic Water Bottle 

Need useful fitness merchandise ideas? How about a BPA FREE plastic bottle with easy push-pull lid? 

Shown: ETS Express Elgin 

7. Glass Water Bottle

Borosilicate glass bottle with bamboo lid—really all it’s missing is your logo!

Shown: ETS Express h2go Rincon

8. BPA FREE Plastic Bottle 

Easy-carry and easy sipping, plastic water bottles are also easy to customize!

Shown: ETS Express Contigo Ashland 2.0

Personalized Gym Bag Ideas: Cinch bags, Backpacks, and Duffels

Even the best gym equipment brands have bags to keep all their essentials in place. And when it comes to the best gym branding, functional products beat expensive luxe items every time. So for gym merch ideas that you know your members will love to use, try custom bags like cinch bags, backpacks, and duffels. 

9. Duffel Bag  

The epitome of cool, Soul Cycle scores major points for this epic design! 

Photo courtesy of Soul Cycle; Shown: Shown: Texas Duffle Bag Black   

10. Fleece Cinch Pack

There’s something about fleece that softens up even a beast of a workout.   

Shown: Port & Company® Core Fleece Sweatshirt Cinch Pack

11. Cinch Pack with Front Pocket 

A large cinch pack for gear on the go is just as affordable as it is essential when it comes to your merch store.  

Shown: OGIO ® Boundary Cinch Pack

12. Padded Backpack

Laptop sleeve, bungee system, ​​360-degree reflectivity, self standing design, if it’s mega-features you’re after, we’ve found the one (it’s The North Face) you’ll be proud to add your logo too!

Shown: The North Face® Crestone Backpack

Tip: There are tons more backpack brands where this came from in a plethora of designs to match almost any budget. 

13. Convertible Tote

Tote meet backpack; backpack meet hands-free convenience!

Shown: Mercer+Mettle™ Convertible Tote

Best Branding for fitness: Tanks & Tees

Wondering how to start a fitness brand? Why not turn your fitness marketing ideas into high-quality fitness swag that anyone can purchase? Whether you partner with the best gym apparel brands or choose unbranded options, like Bella + Canvas, to support your gym’s branding is up to you. Just make sure you do research on custom gym wear manufacturers, like Gemnote, so you end up with the best promotional fitness products.  

14. Lightweight Tank 

Here’s proof that a simple tank and great logo equal winning custom merch. 

Photo courtesy of Barry’s; Shown: Lululemon Raw Linen Textured Train Tank 

15. Muscle Tank

When it comes to fitness clothing brand ideas, generic tees allow your logo, branding and design to take centerstage. 

Shown: Bella + Canvas Women’s Jersey Muscle Tank

16. Uni-Sex Tank

A staple in fitness apparel, there are endless designs, fabrications, and colors for branding your favorite muscle tee.  

Shown: Bella + Canvas Unisex Jersey Tank

17. Women’s Cropped Tank

Make sure fashion plays a part in your fitness merchandise ideas. Luckily, a cropped tank, like this one from Bella Canvas is on trend and sure to gain her approval. 


Shown: Bella + Canvas  Women’s Racerback Cropped Tank

18. Unisex Short Sleeve Tee

Tees are a must when it comes to fitness merchandise ideas, and this one from Bella + Canvas comes is 55 — yes, we said 55 — colors, so matching your branding is a breeze. 

Shown: Bella + Canvas Unisex Jersey Short Sleeve Tee

Looking for custom workout shirts no minimum? Or maybe you were hoping to customize name brand merch like Nike, Under Armor, Adidas, Champion and more.  Regardless, Gemnote partners with the top companies—including your favorite name brands, so you can ace your swag goals. 

Unbranded Gym Wear: Hats 

Hats are one of those staples that act as year-round essentials. Sure, you might choose a beanie over a trucker hat in the winter, or a visor on sunny days, but for the most part, quality headwear act as universal—and unisex— items that complement your fitness clothing brand ideas to a T.  

19. Ribbed Beanie 

Your winter essential has been known to creep in to summer fashions for years now. 

Photo courtesy of Soul Cycle; Shown: Ribbed Beanie Yellow

20. Trucker Hat 

The trucker hat is back (thank you Y2K trends) and we couldn’t be happier! Just add your logo for easy on the go merch. 

Shown: Port Authority® Unstructured Snapback Trucker Cap

21. Moisture Wicking Visor

This hard working visor keeps you cool, while providing shade where you need it. 

Shown: Sport-Tek® Contender™ Visor

Branded Merch For Your Gym:  Sweatpants & Leggings

Whether your member chooses these gems as their gym gear or their favorite loungewear, sweatpants and leggings have become a staple in wardrobes on and off the court. 

Gemnote can help you find the best gym apparel brands for customization that’s on brand and in your budget. 

22. Unisex Sweatpants 

Need a little design inspo? Soul Cycle always has our back. 

Photo courtesy of Soul Cycle; Shown: Monday Sweatpants 

23. Women’s Fleece Sweatpants

Flattering for women with softness built! Who wouldn't want sweatpants that are designed to fit? 

Shown: District® Women’s V.I.T.™ Fleece Sweatpants

24. Unisex Sweatpants

Like this pocketed sweat pant with patch logo? We can help you create your own branded style!

Photo courtesy of Soul Cycle; Shown: Billie Sweatpants 

25. High Rise Legging 

Functional, flattering and fashionable, leggings check all the boxes for cool merch. 

Shown: Sport-Tek® Ladies High Rise 7/8 Legging

Personalized Gym Towel Ideas

Sweating it up in the gym is a given, but who wants to remain sweaty—and slippery—throughout their entire workout? That’s just one reason custom towels should top your list of fitness merchandise ideas. The other reason? Personalized gym towels (which can be customized in a plethora of colors and options) are an affordable option for both you and your members to invest in.  

26. Yoga Towel 

Nothing kills your flow faster than a sweaty a grip! Luckily we there’s a perfect yoga towel out there just waiting to be customized, and we can help you find it!

Shown: Slowtide Yoga Towel 

27. Gym Towel 

With 16 colors and so many ways to customize, you won’t have to sweat the details to score an affordable branded towel. 

Shown: Port Authority®  Rally Towel

28. Pool Towel 

For an easy way to advertise your company put your logo on a pool or beach towel for all to see. 

Photo courtesy of Soul Cycle; Shown: Miami Pool Towel  

Unique Gym Branding: Gloves 

Perfect for having on hand for members who need to purchase in a pinch, or as one of your gym swag bag ideas, branded gloves make excellent swag! 

29. Stylish Socks 

Your perfect pair awaits—ready to be branded. Tie-dye, ankle, crew, old school stripes—let’s just say, the sky is the limit! 

Photo courtesy of Soul Cycle; Shown: Tye Dye Vintage Socks

30. Custom Gloves

You don’t have to have a wicked in-house design team to create your ultimate merch. From creative software like Canva or scoping out a freelancer from LinkedIn or your favorite creative agency, you have options! 

Photo courtesy of Soul Cycle; Shown: Boston Gloves 


31. Spectator Gloves 

Keep the activities coming even when the temps drop with branded gloves!

Shown: Sport-Tek® Spectator Gloves

Tip: Branded gloves make excellent gifts too! Perfect for your personal trainers, customer service reps, VIPs, and adding to your onboarding kits

Personalized Gym Gifts: Cards & Wipes

Whether these cards and wipes make the shortlist for gym swag bag ideas or are used as free giveaways, you’re well aware that it is the small things (or changes) in life that can have the biggest impact. 


32. Motivational Cards

Everyone could use a little motivation now and then, but at the gym? It’s practically required. Luckily, fun cards like these keep the motivation going long after their sweat sesh is through. 

Shown: Motivation Cards

33. Inspirational Cards

When the going gets tough, inspire them to keep going!  Just like motivation is a necessity, staying inspiration doesn’t have to be a luxury. 

Shown: Inspiration Cards

Tip: Motivation and inspo cards are the perfect wellness and fitness swag for you VIPs as well as prior members you’re trying to reconnect with. 

34. Towelettes

Motivation comes in many forms—and one of our faves are these organic spearmint and organic tea tree essential oil towelettes featuring premium steam distilled essential oils that make us say ahhhh.

Shown: Run Sweat Recover - 7 Day Bag Towelettes

35. Non Toxic Multi Purpose Wipes

Multi perfect more like! When it comes to finding your perfect product look for qualities similar Wander Wipes, which feature the purest ingredients (including  Organic Aloe Vera and Vitamin E). These vegan wipes are gentle on skin, kind to the environment, and tough on surfaces. 

Shown: Wander Wipes

Custom Branding Gym Equipment: Specialty Items

If you have niche gym like yoga, spinning, or the lifting, you may want to invest in custom branding gym equipment like yoga mats, straps, and blocks and other gym merch ideas that are specific to your fitness center. 

36. A Yoga Matt

Have a yoga studio? Let your merch store be the envy of the class with quality, customized matts available for purchase. They also make great gifts for your hard working instructors. 

Shown: Restore 6mm Yoga Mat

Tip: Talk to your Gemnote rep about for the best gym equipment brands and products that are best for personalize. 

While we hope our list left you inspired, know that there is a lot more products, features, and brands—plus endless design options— where that came from. So when your ready to turn the best fitness merchandise ideas into custom merch you’ll be proud to giveaway, sell or display, we can help! 

Leave the Heavy Lifting to Us!

Dead lifts—hard pass. But, custom merch? We’re all in!

As a leader in promotional fitness products, Gemnote delivers stunning branded gym merchandise to help amplify your marketing efforts. Plus, from curation and customization, fulfillment and warehousing to helping you create the envy of merch stores, turning your fitness merchandise ideas into reality is the no sweat way to go.  

Gemnote specializes in: 

  • fitness clothing brand ideas
  • gym swag bag ideas
  • custom branding gym equipment
  • and more!

Remember, not all custom gym wear manufacturers are alike. So when it comes to the best gym equipment brands and products don’t leave your brand’s customization to chance. 

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